What do we know about photographs in advertisements?
We write about what can be substantiated by sources, and also about what cannot be substantiated.
17 October 2026 · 6 mins
How much does it cost to have photos taken and edited of a flat: price lists, cost calculations and what cannot be compared
Answers to the question of how much the photos accompanying an advert cost range from four euros to two hundred, as each one tells a different story. We went through the published Slovak and Czech price lists and converted them to a single…
17 October 2026 · 6 mins
Floor plan of the flat for the advert: you won’t find it in the land registry, so where can you get it from?
Flats are recorded in the land registry using descriptive details only; there is no drawing on file. We’ve gone through the situations where a floor plan actually exists, what to do with it when you only have a photocopy on paper, and why we don’t just let it…
17 October 2026 · 6 mins
Why the portal rejects your photo: dimensions, formats and limits in a single table
The portal rejects a photo without explaining why. We have summarised Sreality’s published technical requirements and, in addition, assessed 32 of our own edited photos. Three of them met the criteria…
17 October 2026 · 5 mins
A lawyer advises using the ‘VISUALISATION’ watermark; portal rules prohibit it. Where the label belongs
The regulation requires visualisations to be clearly labelled straight away. However, Sreality’s advertising rules prohibit text in photographs and only permit a logo as a watermark measuring up to 150 x 70 dots. We went through the published…
17 October 2026 · 7 mins
Do you have to label edited photos in your advert? What applies from 2 August 2026
Article 50 of the Artificial Intelligence Regulation applies from 2 August 2026, and this has led to a belief amongst property groups that, from now on, any edited photograph must be disclosed. They have gone through…
30 September 2026 · 18 mins
Photography as the first filter: what makes or breaks a property advert today
Prospective buyers browse the list of adverts based on a single preview photo and make up their minds in a matter of seconds. We looked at what can be substantiated by sources regarding the impact of photos, and what cannot be substantiated, …