How much does it cost to have photos taken and edited of a flat: price lists, cost calculations and what cannot be compared

When an estate agent asks how much the photos for a property advert cost, they get answers ranging from four euros to two hundred. This isn’t because anyone is lying, but because each answer refers to something different. Photography, editing existing photos and video are three different services, and they can only be compared if they are listed separately.

We looked at the published price lists and converted them to a comparable unit. First of all, two disclosures: this text is published by a company that sells one of these services, and as prices from other companies are subject to change, they are listed with the date of verification and a reference.

How much does it cost to have a flat photographed?

The photographer will come to the location, take the photos and deliver the edited set. Two Slovak price lists, verified on 17 October 2026:

You can swipe the table to the side with your finger.

The sources are the price lists on realitnefotografie.sk and fotoreality.sk. The former states delivery within 24 to 48 hours.

How much does a virtual machine cost?

This is a different service: you already have the photos, and furniture is digitally added to the empty room. The Slovak price list we found published looks like this:

• 3 photos for €15, which works out at €5 per photo.
• 5 photographs for €25, i.e. €5 per photograph.
• 10 photographs for €40, which works out at €4 per photograph.

The unit price for virtual staging on the Slovak market therefore works out at around €4 to €5 per photograph. This is significantly less than the figures circulating in foreign texts on virtual staging, which mention tens of euros per room. Anyone citing a figure of thirty euros per room is referring to prices from a different market.

How much does a video cost?

This is where the differences are greatest, as the term ‘video’ encompasses both a montage of photos and footage of the estate agent in front of the camera.

• AI Reels and Shorts: from €50 (fotoreality.sk, excluding VAT).
• Classic reels or video featuring a broker: from €200 (excl. VAT).
• The Czech tool Elidat offers monthly subscriptions: LITE at 790 Kč for 3 videos and 100 AI operations, and PRO at 1,490 Kč for 8 videos. It quotes a price per video starting at 263 Kč for the LITE plan and 186 Kč for the PRO plan, all excluding 21 % VAT.

With a subscription, you need to take the full subscription fee into account, not just the price per item. Anyone who makes one video a month will pay the full 790 Kč for it, not 263 Kč.

Bear in mind VAT - it affects the comparison

Almost all the prices listed above are exclusive of VAT. An estate agent who is not a VAT-registered trader cannot deduct VAT, so out of a hundred excluding VAT, one hundred and twenty is payable. When comparing price lists, this must be calculated on the same basis, otherwise the difference will be incorrect.

The situation is the same with Czech price lists, only with a 21 per cent rate, and when buying from abroad, there is the additional question of who is responsible for declaring the tax. That is a matter for a tax adviser, not for this article.

Things that cannot be compared

This is the most important paragraph in the whole text, and it runs counter to our commercial interests.

A photographer who charges a hundred euros does something that photo editing cannot replace: they go to the location and take the photograph. They choose the angle, frame the shot, adjust the lighting, wait for the right light, and bring a wide-angle lens and a tripod. No amount of editing can change the angle from which the photo was taken, nor can it include in the frame what wasn’t there when the photo was taken.

Photo editing deals with a different situation: you already have the photos; they were taken during a viewing; they’re usable, but they’re dark, yellowed, out of focus, or the room is empty. Even the best tool can’t turn a poorly composed photo into a good one.

A sensible approach, then, looks like this. A high-end property, where the commission can easily cover a hundred euros, deserves a professional photographer. An ordinary flat in a prefabricated block of flats, where the estate agent takes photos with their mobile during a viewing, is exactly the kind of case that calls for editing. And a property that stands empty needs virtual staging, regardless of who took the photos.

Conversion per photograph

If you boil it all down to a single photo in the advert, it works out roughly like this:

You can swipe the table to the side with your finger.

The first and third lines are not the same and should not be read as such. The first refers to on-site work, whilst the third does not.

Our prices

The MeaReal service (meareal.com), operated by MeaOvis s. r. o., operates on a credit basis. One credit equals one edited photograph, regardless of the type of edit; the premium PRO edit costs two credits. One property listing costs €19 for 15 credits, valid for 90 days, with no subscription required. A Reels video made from edited photos costs 20 credits for ten seconds. AI photo analysis and the advert text are free of charge.

The company is not registered for VAT, so the prices quoted are final and nothing is added to them. When comparing with the price lists above, this is a difference worth noting.

You can try out three edited photos without a credit card, once you’ve verified your email address. That’s enough to check, using your own photo, whether the editing is good enough for you or whether you need a professional photographer for that particular property.

We checked the prices of other companies on 17 October 2026 using their published price lists and have provided links so that they can be verified. Prices are subject to change and this text does not update them automatically. For the Czech market, we have verified one price list, so please treat the Czech figures as an example rather than a market overview.